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President
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E-mail: |
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Telephone: |
+203 255 4686 |
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Information: |
Carleen Lyden-Kluss is a marketing and communications professional in the commercial maritime industry with over 25 years of experience. As founding partner of Morgan Marketing & Communications, she specializes in identifying, developing and implementing strategic marketing programs that increase her clients' revenues.
Utilizing her network of domestic and international contacts, she can drive corporate growth across borders and time zones. These relationships include:
• Ship owners/operators and other vessel owner/operators
• Bankers and financiers
• Ship managers
• Classification societies
• Attorneys
• Brokers
• Shipyards
• Insurance executives
• Regulatory, organizational and association representatives
In her 28 years of professional experience, including over 13 in shipping, she helped her clients develop business, reorganize and reposition their corporations, improve strategic planning, and manage sales. She has provided market and financial analysis, corporate communications initiatives (advertising, public relations, investor relations and crisis media management), product and services development, and event management.
Typical of her successful projects are the following:
• Developing and implementing a marketing program which increased a ship management company's business by 35%;
• Growing the Connecticut Maritime Association's annual conference by 25 % annually;
• Increasing sales force revenue by 43% for a national media sales organization;
• Conceiving and producing The Shipping News, the maritime industry's first television program;
• Managing media relations for a critical shipbuilding program.
• Crisis media training, program development and implementation
Her client list includes: ABS, Eletson, The Connecticut Maritime Association, JP Morgan Chase, Overseas Shipholding Group, Furman Selz, Atlantic Marine Limited Partnership, Mobil Shipping, Lloyd's Register, Stolt-Nielsen, Det Norske Veritas (DNV), Concordia Maritime, Bureau Veritas, the Maltese Registry, Holland & Knight, The Marine Society, UABL S.A., The Admiralty/Finance Forum, SUNY Maritime College, Watson Farley & Williams, Aon, GE Capital and the Bermuda International Shipping Association, Healy & Baillie LLP, Naftiliaki/Newsfront, Alliance of Episcopal Maritime Ministries, Marine Money, North American Maritime Ministry Association, CR Cushing & Co. .
Carleen Lyden-Kluss graduated from Wellesley College with a BA in Political Science and History (minor in Economics) and studied Accounting at Cornell School of Business Administration. She is a trained facilitator and media trainer. |
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